Using artworks in commercial complexes plays a significant role in enhancing their aesthetic appeal and atmosphere. Naturally, architects consider aesthetic beauty when designing a shopping center; however, increasing artistic spaces within them distinguishes the venue from being merely a place to shop. Nowadays, shopping malls are also entertainment hubs for many people. For a mall to be chosen, it needs to have a space with a unique identity.
6 Spaces in a Shopping Center That Require Artistic Works
1. Main Lobby of the Commercial Complex
The lobby is the first and primary space of a shopping center. In smaller commercial complexes in neighborhoods, you might not see a dedicated lobby and instead find just hallways. But when dealing with a large-scale shopping center, a lobby is definitely present. Some complexes, like Atlas Mall Niavaran, have integrated the lobby space into the corridors, offering wider pathways instead.
Having several artworks in the commercial complex and lobby helps guide visitors. This is its most important function. Additionally, it provides visitors with various reasons to experience the center.
2. Artwork in the Food Court
Just as we recommend placing an artwork beside your dining table or in your home dining area, we also suggest doing the same for a food court. Various types of artworks can be envisioned for a shopping center’s food court—ranging from large paintings on monochrome, harmonious walls matching the interior decor, to lighting features or three-dimensional art pieces hanging from the ceiling.
3. Artworks for Shops in the Shopping Center
This needs no explanation. Successful vendors know that attracting attention in a shopping center requires paying attention to their shop’s decor. For stores decorated in conventional ways, incorporating an artwork is highly recommended.
4. Corridors and Hallways of a Commercial Center
Corridors in a shopping center are like the veins in our body. Shops are organized around them, and visitors need to move easily and without confusion among various retail units to find what they’re looking for. A consistent type of artwork in the commercial complex and in the hallway spaces can assist in this navigation.
5. Elevator Spaces
Elevator areas are generally ideal spots for a mural or artwork. These spaces are typically wall-surrounded with no retail units around. Designing this wall alone can significantly enhance the center’s appeal. Many managers dedicate this space to wall advertisements, but it can also host a piece of art in the shopping center.
6. Parking Areas
Contrary to popular belief that parking lots serve only functional purposes, these spaces are the first point of contact for visitors with the shopping center. While influencing the aesthetic perception of the complex, they can also prepare visitors for a more enjoyable shopping experience.
What Types of Artworks Can Be Used in a Shopping Center?
1. Sculptures and Three-Dimensional Artworks
Sculptures and three-dimensional artworks are staple choices for commercial complexes. Since there are limited wall spaces suitable for hanging paintings, especially in shopping environments, sculptures become an excellent alternative. If you are set on choosing a painting for a shopping center, consider placing it in relaxation areas, behind information desks, or around elevators.
2. Wall Paintings
Long, uniform walls in parking lots that serve primarily to display parking numbers are perfect for hosting a mural as an artwork in the shopping center. Additionally, a creative approach could involve integrating parking space markings with artistic illustrations so visitors don’t get lost in the parking lot.
3. Installations
Installations are collections of elements that can take any shape, color, pattern, material, or size. You’ve probably seen umbrellas hanging between alleyways creating a ceiling—this is an example of urban installation art. Playing with mirrors and lights, using fabrics and threads, or employing parametric designs are some trends in installation art as artworks in commercial complexes.
Installations offer opportunities for visitors to take photos, helping your center gain social media exposure.
4. Digital Art in Shopping Centers
You’ve likely visited the Digital Garden of Books. This is a simple example of using digital art in a public space. No need to rely on AI, VR, or augmented reality technologies. With accessible tools and a captivating, creative idea, you can transform a corner of your shopping center into an inspiring space for visitors.
Art Yaar’s Advice
Remember, using artworks in a shopping center is a competitive advantage and an opportunity to create a theme for your mall. Interactive art installations can attract visitors and make their shopping experience more memorable. Artworks can also positively influence shoppers’ moods. Vibrant, lively art can energize the space, while calming and peaceful art can create a relaxing environment. Therefore, incorporating artworks is not just about beautification; it’s a strategic decision that can enhance customer satisfaction and retention.